SAME LANGUAGE: A Direct Encounter with Human Language

Everyone has their own unique definition of SAME, but words like “fun,” “creative,” and “limitless” seem inadequate to describe the essence of its spiritual home fully. Therefore, for this distinctive planet, we created the most fascinating language in the world—the SAME Language! 

Drawing from the essence of Earth’s linguistic systems, we infused emotion and warmth to craft a unique language for the world of SAME, restoring its civilization and spreading its genetic code. After translating the entire website into the SAME Language, we used a minimalist and restrained visual approach, embedding aesthetic ideals within the content. This resulted in a “meaningful form” that combines concepts, imagination, and cultural elements, ultimately attracting over 15 million young users to visit and decode their creativity. 

Disciplines

Brand Strategy
Visual Identity
Typography
Graphic Design
Design System
Motion Design
Digital Design
User Experiences
Web Design

The Challenges

As a social app, SAME aims to provide a solution for spiritual belonging by creating an independent space where the new generation can resonate and emotionally interact. 

Our Thinking

Referencing symbols, glyphs, and codes from various cultures and civilizations worldwide, we traced the origins of human symbolic culture. By integrating these insights with the linguistic patterns of the new generation, we explored the evolution of writing to construct a unique language system. 

We created an independent communication system distinct from human languages, ingeniously employing structural aesthetics. Simple icon-like shapes serve as basic morphemes, which are then combined into logical sentences. The system includes over 2,000 SAME characters that express concepts, imagination, and cultural elements. 

This is not merely about creating a language but about creatively awakening human emotions.

Credits

Client: Same App
Creative Agency: DM UNION
Typeface: dm Studio
Creative / Art Director: Leon Liao
Account Director: Kaya Zhang
Strategy Manager: Kevil Jiang
Graphics Designer: Dicky Dong, Jacob Long
Account Manager: Lourel Li