Illustration Design System for Bodrin Auto Show

Bodrin is a brand that integrates four dimensions—product, space, service, and interaction. We captured its spirit of limitless exploration and distilled it into four concepts: FIND, ENJOY, BELIEVE, and DELIGHT, which elegantly summarize the dynamic emotional journey users experience as they engage with the brand.

Disciplines

Brand Strategy
Visual Identity
Typography
Graphic Design
Design System
Motion Design
Digital Design
User Experiences
Web Design

Credits

Client: Bodrin 
Creative Agency: DM UNION
Creative / Art Director: Leon Liao, Bella huang
Account Manager: Selina Wu
Creative Concept: Sunnie Nie
Illustrator : Dicky Dong, Bingjie Hu