FOTILE Y Pro Series Kitchen Suite launched in 2024

FOTILE’s 2024 flagship product line, the ‘Y Pro Series’ of premium all-scenario kitchen appliances, has been launched as a groundbreaking benchmark in Chinese home appliance design. Inspired by the Chinese philosophy of ‘Yin’—an essence rooted in everyday wisdom and the notion of  ‘大隐隐于市 (True greatness hides in plain sight. )’—this series embodies a quiet strength that infuses simplicity with profound meaning.

Born from this philosophical insight, the Y Pro Series presents a unique Chinese aesthetic of ‘hidden beauty,’ bringing a fresh perspective to aesthetics, technology, and the philosophy of everyday life in the kitchen appliance industry.

Disciplines

Brand Strategy
Visual Identity
Typography
Graphic Design
Design System
Motion Design
Digital Design
User Experiences
Web Design

Credits

Client: Fotile
Creative Agency: DM UNION
Creative / Art Director: Leon Liao
Account Director: Bella Huang
Designer: Dicky Dong, Ezekie Liu, Tudou Lu
Project Management: Bella Huang, Benny Zhuang